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01 April 2013

Jeep Made in China


First off, no, Jeep is not made in China. As far as I can gather, Jeeps that will be sold in America will be manufactured in America, and that is the way it will stay. Hooray! I'll get to more on that in a minute.

In the conclusion of my last little article, I mentioned Mitt Romney. I'm not claiming in position in politics. And I don't mean to make any sort of statement in that regard. The reason I brought that up in the Tesla article, is because Romney had referred to Tesla as a failed government energy project. Obviously wrong there.

The Romney camp was wrong again when it came to its claims about Jeep. During last year's election, in a late effort to rally some votes in the always hotly contested state of Ohio, Romney's campaign ran a television advertisement implying that Jeep, which has always been an American-made icon, will be moving its production to China. According to them, this was simply an effort to portray a loss of jobs to China, a nation that competes with us in the marketplace. They say that they weren't insinuating real facts, but rather that this "will be" happening, like in a future-tense, hypothetical, metaphysical sense. Or something like that. 

As you can figure, the goal was to scare voters into thinking that they were going to lose their jobs to China, and somehow the Obama administration had caused this.

They continued to run the ads, and their inaccurate information scared and confused a lot of people.
(This ad campaign later won the Huffington Post "Lie of the Year" Award 2012, simply because it is nothing but untruth.)


Sergio Marchionne, Chrysler's CEO (above), promptly responded. In an e-mail to Chrysler employees, many of which were actually becoming concerned with their own job security because of Romney's false statements, Marchionne wrote, " I feel obliged to unambiguously restate our position: Jeep production will not be moved from the United States to China. It is inaccurate to suggest anything else."

He went on a bit more in the memo:
"North American production is critical to achieving our goal of selling 800,00 Jeep vehicles by 2014... We also are investing to improve and expand our entire U.S. operations, including our Jeep facilities."
Right to the point- you have to like this Marchionne guy.

Mr. Marchionne later said that the efforts made by Jeep as a part of the Fiat-Chrysler family would only strengthen Chrysler in the U.S., not weaken it.
“Jeep is one of our truly global brands with uniquely American roots. This will never change,” he said.
AMERICA




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